Download the CGFC Strategy on a page 2016


Members of the sub committee/committee and soccer community involved in contributing to the planning, discussions and final draft are:

Terry Attwood, Bill Burris, Robin Jensen, Robyn Lewis, Ray West, Ian Flavell, Carolyn Taverner, Gary James, Luke Naimo, Bronwyn Beesley, Ferenc Jakab, Peter Richardson, Max Lesser, Mick Evans, Vyv Rodnight.

To complete this document we gathered information through meetings, discussion and feedback from committee and community members. We made the drafts of the document accessible and on display at the club to the public for further comments and feedback. Information was also obtained through research of other sporting clubs and affiliations.

This five year strategic plan will be a working document that guides CGFC committee members in the process of future management for the club.
This five year strategic plan will be reviewed on a quarterly basis to ensure that every effort is being made to meet performance the targets, and to make any adjustments that are deemed necessary.

CORPORATE SUMMARY

BACKGROUND
This plan has been prepared by CGFC in response to a number of new (& old) challenges that face the club over the next few years. These are:

  • The population growth of the region combined with the growing popularity of soccer in the Castlemaine area, the greater Bendigo region and the state
    as a whole.
  • The demand for further development of facilities and playing fields to accommodate these needs.
  • The need to continue to provide safe playing surfaces and modern equipment.
  • A focus on the requirements requested by the governing body, Bendigo Amateur Soccer League (BASL) in their 2003- 2008 Strategic Plan.
  • The requirement for development of young players to an elite level.
  • The need to attract more women soccer players to the club.
  • The demand for more qualified officials and coaches.
  • The inclusion of a wide range of opportunities that can facilitate in the participation of the wider community to also enjoy soccer.
  • To continue to look at ways of working with local and state governments in a professional and collaborative way that benefits all community
    members.

This plan gives CGFC a clear vision and purpose as to what lies ahead and the preparation needed to meet future challenges.

MISSION STATEMENT

The purpose of the Castlemaine Goldfields Football Club is to:

  • Promote soccer in the area while catering for the social and competitive needs of our members.
  • Provide opportunities for all participants to develop to their full potential.
  • Ensure a safe and supportive environment to all our members.
  • be inclusive of all and to be aware of the diversity of our community.
  • play the game with spirit and in a fair and sporting way.

THE VISION

Castlemaine Goldfields Football Club will continue in its expansion and development of its facilities, while continuing the promotion of soccer in the area and providing the highest quality development for all players, officials and volunteers. The game will be played at all times in a sporting and fair manner.

 

OUR VALUES

  • CGFC is to foster a respectful and responsible culture amongst young people, and it being a safe, inclusive and accountable place for children, young people and women to come to.
  • Soccer should be coached, played and supported at all levels of CGFC in a way which accords with the spirit of the game, encourages the broadest possible community and family participation, and embraces all who wish to be involved in a caring and co-operative effort.
  • Developmental aims and principles should take precedence over competitive influences in relation to coaching and planning policies

 

OBJECTIVES

DEVELOPMENT

  • To be a “league leader” in relation to junior development, with benchmark measures in place at CGFC in all aspects of coaching and junior development, refereeing and club administration.
  • Provision for all coaches, players, administrators and referees at the club to have an opportunity to develop to their potential.
  • To continue to promote the positive culture and leadership that is present at CGFC.

 

FACILITIES

  • CGFC must provide safe surfaces to play on.
  • To expand playing area to include two full size and two junior pitches in compliance with BASL strategic plan (2003-2008)
  • To improve current lighting of ground to facilitate future requirement of night game play.
  • To continue the search to secure required water rights.

 

MARKETING

    To promote the health, social, fitness and enjoyment aspects of the game.

  • To promote and encourage participation in soccer, particularly in the area of women’s soccer.
  • CGFC will market club values to the community and community values within the club. CGFC is keen to promote as a strong community value it’s stance on non-violent behavior and positive role-modeling for young men.

 

ADMINISTRATION

  • The CGFC committee will manage and administer the club efficiently.
  • CGFC will be transparent and accountable.

 

FINANCE

  • The club will continue to attract funding in order to facilitate the expansion of its facilities and player base.
  • To improve CGFC service to the community we will continue to strive to operate on a annual surplus for future investment.
  • CGFC will continue to try to keep financial costs to members as low as possible, and to look at ways to offer “lower cost alternative” soccer training and playing options for families unable to meet the standard membership expenses.

 

COMPETITION

  • To look at an alternative range of options that offer soccer that is inclusive of all.
  • To review the range of “non-competitive” and “non-standard” playing formats to enhance developmental outcomes and maximize participation rates.
  • CGFC to explore the viability of out of season competitions to further maximize community interest in the sport.

 

STRATEGIES

 

DEVELOPMENT
– To be a “league leader” in relation to junior development, with benchmark measures in place at CGFC in all aspects of coaching and junior development, refereeing and club administration.
– Provision for all coaches, players, administrators and referees at the club to have an opportunity to develop to their potential.
– To continue to promote the positive culture and leadership that is present at CGFC.

Rationale
The need for CGFC to support junior player development, and to access specialized coaching programs.
To promote a culture at the club that supports all players and representatives to reach their full potential, with an emphasis on high levels of participation and skill development.

Key Strategies
– Creation of a Head Coach (not linked to any one team) and “in-house” coaching education program.
– Encourage at least four community members per year to attend coaching and referees course (funded by CGFC).
– Organize training sessions for players/parents for assistant referees duties.
– Offer training/workshops for all volunteers in their various skill areas (funded by CGFC).

Performance Targets
1. Draft of a junior development program.
2. The appointment of a Head-Coach by the end of the previous season.
3. At least four members of the community to have completed a coaching and/or referees course per year.

 

FACILITIES
– CGFC must provide safe surfaces to play on.
– To expand playing area to include two full size and two junior pitches in compliance with BASL strategic plan (2003-08).
– To improve current lighting of ground to facilitate future requirement of night game play.
– To continue the search to secure required water rights.

Rationale
The expansion of the facilities to two senior and two junior pitches is paramount for CGFC not only so that the club can meet the increased demands associated with the ever larger numbers of soccer playing public, but also for us to comply with the requirements of BASL strategic plan (2003-08).
The condition of the pitches that we currently have is on the borderline of being un-playable and needs serious maintenance.

Currently there is a distinct lack of water available to maintain a safe playing field and if the club has to expand it needs secure water rights.

Key Strategies
– Commission a detailed feasibility study.
– Look at funding options for expansion from all Government bodies, Philanthropic Organizations, Sport & Recreation Victoria, BASL, VSF and any other funding available.
– CGFC needs to continue dialogue with Local Council and Colaban water around the provision of adequate and sustainable water rights/allocation.
– CGFC will continue to assess the possibility of relocating to other facilities.

Performance Targets
1. Dialogue with council to be ongoing and at regular intervals.
2. Ongoing funding options to be assessed by grants and funding committee.

 

MARKETING
– To promote the health, social, fitness and enjoyment aspects of the game.
– To promote and encourage participation in soccer, particularly in the area of women’s soccer.
– CGFC will market club values to the community and community values within the club. CGFC is keen to promote as a strong community value it’s stance on non-violent behavior and positive role modeling for young men.

Rationale
CGFC is keen to promote soccer not only as the ‘world Game’ but also the health, fitness and overall wellbeing of being involved with the club. There are still many potential soccer club members in the community that need to be reached to truly make this the number one game in the region.
The number of Women soccer players in the region is on the increase, yet numbers continue to fluctuate annually. This is an area that will need attention through better promotion of women’s soccer.
It is also important that CGFC fosters a respectful and responsible culture amongst young people and is a safe, inclusive and accountable place for children, young people and women to come to.

Key Strategies
– Promote all club activities through local and regional media organizations on a regular basis.
– Look at ways to involve local business’s on match days or club promotion days.
– Take CGFC to schools to promote the club, with a strong emphasis on targeting girls and young women.
– Organize an invitation to ½ day women & girls soccer open day.
– Look at ways for young males to be involved the promotion of non-violent behavior (eg. Through the development of posters, webpage etc)
– Continue to develop and expand current website.

Performance Targets
1. Ongoing weekly reports and articles to be sent to regional media outlets.
2. Ongoing promotion of website.
3. To promote soccer in schools.
4. Women/girls open days.
5. To maintain a flourishing woman’s team – ongoing.
6. Produce a club poster promoting positive culture for boys.

 

ADMINISTRATION
– The CGFC committee will manage and administer the club efficiently.
– CGFC will be transparent and accountable.

Rationale
It is recognized that for CGFC to be efficient, transparent and accountable, the members skills need to be used effectively and the workload needs to be shared appropriately, and contributions encouraged in a positive and supportive way.

Key Strategies
– Skills Audit – Identify and record skills and expertise of members of CGFC and the wider community and encourage their contribution.
– Look at ways of outsourcing tasks that need not necessarily be performed by committee members.
– Develop job descriptions for each role performed at the club.
– Have a process for accountability to the community if requested by any member thereof, and to make available all documents as requested.

Performance Targets
1. Skills audit to be sent out with registrations each year. By using skills audit we can draw on “expert” volunteers-ongoing.
2. Committee to create role descriptions for committee positions.
3. Documents, minutes etc to be posted on CGFC’s website-ongoing.

 

FINANCE
– The club will continue to attract funding in order to facilitate the expansion of its facilities and player base.
– To improve CGFC service to the community we will continue to strive to operate on an annual surplus for future investment.
– CGFC will continue to try to keep financial costs to members as low as possible, and to look at ways to offer “lower cost alternative” soccer training and playing options for families unable to meet the standard membership expenses.

Rationale
The future viability of CGFC will be reliant on its capital growth. There is a growing need for clubs to contribute to capital expenditure for facilities and grounds. Whilst funds need to be available it is important that the cost to members remain ‘affordable’, and equitable.

Key Strategies
– Develop a five year financial plan/timelines.
– Obtain sponsorship/grants for programs and events.
– Generate income from ‘major’ events.
– Sponsorship targets developed to part fund capital development.
– Develop fundraising committee and strategies.
– Look at ways to reduce fees and to subsidize low income earners, and individuals, and families on a government pension.

Performance Targets
1. Financial plan/timelines developed by October/November each year.
2. Generation of an annual surplus.
3. Annual review of target amounts including fundraising and grants.
4. Lower cost alternatives to be annually reviewed by committee before registrations go out.

 

COMPETITION
– To look at an alternative range of options that offer soccer that is inclusive of all.
– To review the range of “non-competitive” and “non-standard” playing formats to enhance developmental outcomes and maximize participation rates.
– CGFC to explore the viability of out of season competitions to further maximize community interest in the sport.
Whilst CGFC needs to develop strategies to make soccer available for all, there need to be more opportunities for other sectors of the community to enjoy the game (social soccer on Sunday’s is a prime example of the diverse range of people that soccer attracts), particularly young women at junior levels, people with disabilities, older players and lower cost alternatives.
There may well also be a need for a more diverse range of competitions or modified versions of the game for example: out of season competitions, five – a-side tournaments, futsal, inter & intra club competitions, junior women’s comp, twilight games and older player’s leagues.

Key Strategies
– Assist in the promotion of junior women’s soccer and working with BASL to look at potential for a future competition.
– Research what the needs and interests are at CGFC, and locally, for various soccer competitions and what these would look like.
– Liaise with other leagues/bodies regarding selected competitions/clinics/modified games, special events etc”
– Explore external groups – soccer camps etc.

Performance Targets
1. Committee to work on an alternative competitions report – ongoing.
2. Lobby BASL on an ongoing basis to promote its capacity to hold clinics, special events, alternative competitions etc.